from cnn.com:
money.cnn.com/magazines/f...43/index.htm
It's 2 pages, so I'm not going to copy it here
in short:
BEAN BATTLE
Ethiopia
The country, one of the poorest in the world, wants to trademark the names of three coffee-growing regions to force companies that sell its beans to sign licensing agreements and to gain higher prices for its produce.
Starbucks
The U.S. company says Ethiopia should instead seek geographic certification, which allows distributors to use the name in their branding.
money.cnn.com/magazines/f...43/index.htm
It's 2 pages, so I'm not going to copy it here
in short:
BEAN BATTLE
Ethiopia
The country, one of the poorest in the world, wants to trademark the names of three coffee-growing regions to force companies that sell its beans to sign licensing agreements and to gain higher prices for its produce.
Starbucks
The U.S. company says Ethiopia should instead seek geographic certification, which allows distributors to use the name in their branding.
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SF Bay Area
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